Page
|
Unit 1. The economy
|
7
|
Unit 2. Economic model
|
9
|
Unit 3. Three basic questions
|
11
|
Unit 4. How to produce
|
14
|
Unit 5. For whom to produce
|
17
|
Unit 6. What economic is all about?
|
19
|
Unit 7. Economics and its resources
|
22
|
Unit 8. Macroeconomic and microeconomics
|
24
|
Unit 9. Macroeconomic and microeconomics
|
28
|
Unit 10. Market, or capitalist, system
|
31
|
Unit 11. Mixed economic system
|
33
|
Unit 12. Supply and demand
|
36
|
Unit 13. The functions of money
|
38
|
Unit 14. Monetary policy
|
42
|
Unit 15. Banks
|
46
|
Unit 16. Money and banking
|
50
|
Unit 17. Money supply
|
53
|
Unit 18. Money in the world
|
55
|
Unit 19. Interest
|
57
|
Unit 20. Stocks and shares
|
59
|
Unit 21. Stocks and bonks
|
62
|
Unit 22. Bonds
|
64
|
Unit 23. The U.S stock market
|
67
|
Unit 24. Dividend
|
70
|
Unit 25. Multual funds
|
72
|
Unit 26. Resources of finance
|
75
|
Unnit 27. Why do people buy corporate stocks
|
77
|
Unit 28. Customs
|
80
|
Unit 29. Insurance
|
84
|
Unit 30. Benefists of Insurance
|
86
|
Unit 31. Some unique characteristics of life insurance
|
89
|
Unit 32. Structure of the Insurance market
|
91
|
Unit 33. Accounting
|
94
|
Unit 34. Operating information
|
97
|
Unit 35. Financial Accounting
|
101
|
Unit 36. Management Accounting
|
103
|
Unit 37. Accounting and Financial statements
|
106
|
Unit 38. Current assets and fixed assets
|
109
|
Unit 39. Balance of payments accounting and accounts
|
111
|
Unit 40. What is international trade
|
113
|
Unit 41. The role of international business
|
117
|
Unit 42. Unique problems international trade
|
119
|
Unit 43. International trade agreement
|
122
|
Unit 44 Tarff-an instrument of trade policy
|
125
|
Unit 45. Protectonism and free trade
|
128
|
Unit 46. Money in international trade
|
132
|
Unit 47. Intruments of foreign exchage
|
135
|
Unit 48. Role of the central bank in importing and exporting
|
139
|
Unit 49. Collection, reporting and presentation of the balance of payments statistics
|
143
|
Unit 50. Perfect competition
|
146
|
Unit 51. Pure monopoly
|
148
|
Unit 52. What is management?
|
151
|
Unit 53. Human resources management
|
154
|
Unit 54. Basic factors in business
|
157
|
Unit 55. Market research
|
157
|
Unit 57. The ways of advertising
|
165
|
Unit 58. Promotion
|
167
|
Unit 59. How companies advertise
|
170
|
Unit 60. Marketing management
|
174
|